Your premium perfume & beauty partner in Europe
International B2B wholesaler for over 200 premium brands. Fast, reliable, professional.
Experience Fragranta up close
Discover in our company video what makes us the ideal partner in international perfume wholesale.
Who is Fragranta for?
We serve various B2B segments with tailored solutions for every type of business.
Online Retailers & Marketplace Sellers
Protect your performance with reliable supply.
- Fewer delays and cancellations
- Clear stock and fast fulfillment
- Consistent product quality
Beauty E-Commerce Stores
Stay flexible without inventory risk.
- Order only what you need
- Fill gaps quickly
- Ship faster to end customers
Physical Retailers & Perfumery Stores
Display products with confidence.
- Clean, retail-ready packaging
- Fresh, high-quality products
- Better seasonal planning
Wholesalers & Export Businesses
Plan shipments with certainty.
- Predictable delivery times
- Reliable product condition
- Fewer delays and extra costs
Welcome to Fragranta
Join our Brand Ambassador Raya for an exclusive behind-the-scenes look.
Over 200+ premium brands from a single source
Discover our complete range
Register as a B2B partner and gain access to our full product catalog with exclusive terms.
Become a B2B partner now
The way to premium perfumes
From sourcing to delivery – a proven process ensuring efficiency, quality, and speed.
Purchasing
Careful selection and procurement from European suppliers, with a focus on quality and authenticity
Storage
Professional storage in our modern logistics center in the Czech Republic
Delivery
Fast and organized delivery to B2B customers across Europe with reliable logistics
Why Fragranta is your ideal partner
Benefit from our years of experience, extensive product range, and commitment to your business success.
Own Stock
We hold and handle our inventory ourselves — ensuring consistent quality, availability, and reliability.
Reliable & Fast Delivery
With products ready in our warehouse, we deliver quickly and predictably — without delays or uncertainty.
Verified Authentic Products
Every item is carefully checked in-house, so our clients can trust in genuine and high-quality goods.
Flexible Order Quantities
Order only what your business needs - from small restocks to larger quantities, with options that fit your demand.
30+ Years of combined Industry Experience
Built on decades of hands-on experience in retail and wholesale, we understand the business from both sides.
Trusted by Leading Retailers
Some of Europe’s largest online retailers rely on us for consistent performance and dependable supply.
Meet our CEO & co-founder
Discover the story behind Fragranta and what drives our business.
In this short interview, our CEO Farid Jafari explains how over 30 years of combined industry experience shaped Fragranta into a trusted B2B partner for retailers, distributors, and online sellers across Europe.
Learn more about today’s buyer challenges and why reliability, transparency, real stock, fast delivery, and full quality control matter more than ever.
What Our Clients Say
Real experiences from businesses working with Fragranta every day.
Alex from GermanyOwner & Managing Director of an Export BusinessIn export business, timing is everything. With other suppliers and marketplaces, delivery times were often unpredictable, which created delays and additional costs for us. With Fragranta, shipments are much more reliable and planning has become significantly easier.
Esther from HungaryShop Manager at a Perfumery StoreIn physical retail, presentation matters a lot. Our customers expect products to look perfect at the counter. With Fragranta, the products arrive clean, fresh, and retail-ready, and the pre-order system helps us plan our seasonal stock much more efficiently.
Vasil from BulgariaManaging Director of a Beauty Online ShopOne of our biggest challenges used to be balancing product availability with inventory risk. Fragranta gives us the flexibility to order exactly what we need and react quickly to demand without overstocking
Duke from the UKOwner of an Online Retail BusinessBefore working with Fragranta, delayed deliveries and inconsistent sourcing regularly created problems for our Amazon business. Today, we know exactly what’s available and when it will arrive - which has made our operations far more reliable and stable.
Frequently asked questions
Here you will find answers to frequently asked questions.
1. Who can place orders on Fragranta?
Written Answer: WHO CAN PLACE ORDERS ON FRAGRANTA?
Introduction to FRAGRANTA
FRAGRANTA is a B2B platform designed for professional buyers, retailers, wholesalers, and other registered businesses sourcing branded perfumery products. We do not supply private individuals.
Account Creation and Order Placement
To place orders, businesses create an account and verify their company details.
User Experience and Flexibility
Fast, simple, and made for flexible b2b buyers.2. What is the minimum order size?
Written Answer: WHAT IS THE MINIMUM ORDER SIZE?
Flexible Ordering Options
There are no minimum order requirements. FRAGRANTA supports both small and large orders, so businesses can start with quantities that fit their needs.
Elimination of Financial Risks
And since orders can be placed in flexible quantities, financing and stock risks are eliminated.3. Is the stock shown on Fragranta real and available?
Written Answer: IS THE STOCK SHOWN ON FRAGRANTA REAL AND AVAILABLE?
Introduction to Fragranta's Stock System
The products you see on Fragranta reflect real stock availability from our distribution operation.
Real-Time Stock Updates
Stock levels are updated live in real time as orders are placed and new inventory arrives.
Benefits of Accurate Stock Information
This helps buyers to order with confidence.4. How does ordering on Fragranta work?
Written Answer: HOW DOES ORDERING ON FRAGRANTA WORK?
Overview of the Ordering Process
Buyers can browse available products, add items to their order, and place it directly to the FRAGRANTA platform.
Order Confirmation and Shipping
Once the order is confirmed and paid, the warehouse prepares and ships it through our logistics partners. That's how ordering on Fragranta works.5. Which countries do you ship to?
We currently deliver to our customers in 25 countries within Europe and the United Kingdom.
Our shipping destinations are:
Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Germany, United Kingdom, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.
Please refer to the checkout for the applicable shipping costs.Written Answer: WHICH COUNTRIES DO YOU SHIP TO?
Shipping Destinations in Europe
We deliver to most EU countries and proudly serve customers across Europe. For a full list of shipping destinations, please check the information below this video.
Supporting Businesses Across Markets
Our goal is to support businesses across multiple markets.6. How long does delivery usually take?
Written Answer: HOW LONG DOES DELIVERY USUALLY TAKE?
Shipping and Delivery Overview
Orders are shipped from our Central European warehouse in the Czech Republic and usually arrive within one to three business days depending on the destination country. Fast delivery is our top priority because we understand its importance for our clients.7. Can I get a discount for my order?
Written Answer: CAN I GET A DISCOUNT FOR MY ORDER?
Understanding Automatic Discounts
Yes. Discounts are applied automatically based on your order value.
How Discounts are Calculated at Checkout
As you add products to your cart, the system calculates and shows any available discount during checkout. It is clear, automatic, and built into the platform.8. Do you offer dropshipping?
We are currently working on developing a solution to offer dropshipping directly to end customers. As soon as we are ready, we will inform you here accordingly.
Written Answer: DO YOU OFFER DROPSHIPPING?
Overview of Ordering Models
FRAGRANTA supports flexible ordering models. Currently, we offer shipping diret to your warehouse. Dropshipping directly to end customers is under development and will be available soon. Check the status of the process below this video.
Choosing the Right Model for Your Business
Businesses can choose the model that fits them best.9. How do you ensure product authenticity and quality?
Written Answer: HOW DO YOU ENSURE PRODUCT AUTHENTICITY AND QUALITY?
Understanding Trademark Violations
The sale of nonauthentic products is illegal and a serious violation of trademark law. FRAGRANTA works only with trusted suppliers and applies strict quality controls to guarantee that all products are authentic.
Building Client Trust
That's how we maintain trust with our clients.10. Who do I contact if I need help with an order?
If you need assistance with an order or have any other questions, please contact us at "info[at]fragranta.eu". Our support team will be happy to assist you.
To further enhance our customer service experience, we will be introducing an intelligent chat support system in the near future. This system will provide fast and convenient assistance for general inquiries, order information, and common requests.
For enterprise customers and larger business partnerships, dedicated account managers are available to provide personalized support and individual assistance whenever needed.
Written Answer: WHO DO I CONTACT IF I NEED HELP WITH AN ORDER?
Dedicated Support for Enterprise Clients
Enterprise clients benefit from dedicated in person support by the FRAGRANTA team, while all other inquiries are handled promptly by email. Professional handling and support is part of our service at FRAGRANTA.